Privacy policy

Last updated: 07 September 2026

This Privacy Policy explains how Caelvorne collects, uses and protects personal information when you visit our website or place an order with us. It also explains who may receive your information and the rights available to you under UK data protection law.

If you have any questions about privacy or how your information is used, please contact us at support@caelvorne.co.uk. Caelvorne follows the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. What Personal Data We Collect

The information we collect depends on how you use our website and the services you request. This may include:

Personal and contact information: Your name, email address, telephone number, billing address and delivery address.
Order information: Details of the products you purchase, order number, order date, order value and information relating to returns, refunds or cancellations.
Payment information: Payment details are handled by the payment providers used at checkout. We do not keep complete payment card details on our own systems.
Device and technical information: This may include your IP address, browser, device type, operating system and other information sent by your device when you visit our website.
Website activity: Information about how you use the website, such as pages viewed, links or buttons used and general browsing activity.
Marketing choices: Whether you have chosen to receive marketing communications or given consent for certain cookies and similar technologies.

2. How We Use Your Information

We use the information we collect for purposes including:

Processing and delivering your orders
Taking payments and managing returns, refunds and cancellations
Responding to questions and customer service requests
Sending order confirmations, delivery updates and other service related messages
Keeping records required for accounting, tax and legal purposes
Protecting our website and customers against fraud and misuse
Maintaining and improving our website and services
Understanding website activity through analytics
Sending promotional communications where the appropriate consent or other lawful basis applies
Meeting our legal and regulatory responsibilities

We do not use your personal information for purposes that are incompatible with those explained in this policy.

3. Why We Are Allowed to Use Your Data

UK GDPR requires us to have a lawful basis for using personal information. The basis we rely on depends on the reason for processing.

Contract: We use information that is necessary to fulfil an order or provide a service you have requested, such as your delivery details and order information.
Legal requirements: Some information must be retained or processed because we are required to do so by law, including certain accounting, tax and business records.
Legitimate interests: We may use information where it is reasonably necessary for running and protecting our business, dealing with customer enquiries, preventing fraud, improving our services or maintaining website security. We consider your rights and interests before relying on this basis.
Consent: Where consent is required, we will ask for your permission before using your information for the relevant purpose. This may include certain marketing activities and non-essential cookies.

4. Who May Receive Your Information

We may need to provide relevant information to service providers that help us operate fulfil your orders.

These may include:

Payment services: Shopify Payments to process payments securely when you place an order.
Delivery services: Royal Mail, DPD, DHL, Evri used to deliver and track your orders.
Website services: Shopify and other providers that support our online store, hosting, security and related website functions.
Analytics and advertising services: Services such as Google Analytics and Google Ads may process information to help us understand website performance or measure advertising activity where applicable consent has been provided.
Customer support services: Email and communication providers that help us respond to customer enquiries and manage support requests.
Professional advisers: Accountants, legal advisers or other professional service providers where their involvement is necessary.
Public authorities: Information may be disclosed where we are legally required to do so or where it is necessary to detect, prevent or investigate unlawful activity.

We only provide information that is relevant to the service or purpose for which it is being shared.

5. Information Processed Outside the UK

Some companies we use to provide services may process personal information in countries outside the United Kingdom. Where this happens, we take appropriate steps to ensure that your information continues to receive protection in accordance with UK data protection requirements. Depending on the destination and circumstances, this may include relying on an adequacy decision or using appropriate contractual safeguards.

6. How Long We Keep Information

We keep personal information only for as long as there is a reasonable need to do so. The period depends on the type of information and why we need it.

Order and transaction information: Kept for the period necessary to meet accounting, tax, legal and business record requirements.
Customer account information: Kept while your account is active or while the information is needed to provide the relevant service.
Marketing preferences: Kept while you remain subscribed or until you withdraw your consent, subject to records needed to respect your marketing preferences.
Customer enquiries: Kept for a reasonable period after the enquiry has been dealt with, unless the information needs to be retained for another legitimate purpose.

When information is no longer needed, we take reasonable steps to remove it securely.

7. Cookies and Similar Technologies

Our website uses cookies and similar technologies to keep essential features working, remember certain settings and understand how visitors use the site.

Some cookies are necessary for core functions such as the shopping basket, checkout and website security. Other cookies, such as certain analytics or advertising technologies, may require your consent before they are used.

The types of cookies and similar technologies we may use include:

Essential cookies: Support functions that are necessary for the website to operate properly.
Analytics cookies: Help us understand how visitors interact with the website so we can measure performance and improve the user experience.
Marketing cookies: May be used to measure advertising activity or support relevant advertising where the required consent has been provided.

You can choose your preferences through the cookie controls available on our website. You can also manage cookies through your browser settings.

Some technologies are provided by third-party companies. Those companies may process information under their own privacy policies and terms.

8. Your Data Protection Rights

UK data protection law gives you a number of rights in relation to your personal information. Depending on the circumstances, these may include:

Access: You can ask for a copy of the personal information we hold about you.
Correction: You can ask us to update information that is inaccurate or incomplete.
Deletion: You can ask us to remove personal information in circumstances where the law allows this.
Restriction: You may ask us to limit the way we use your information in certain situations.
Data portability: In applicable circumstances, you can ask for certain information in a structured and commonly used format.
Objection: You may object to particular types of processing, including processing based on legitimate interests.
Withdrawal of consent: Where we rely on your consent, you can withdraw it at any time. This will not affect processing that was lawful before you withdrew your consent.

If you believe your personal information has not been handled properly, you can also raise a concern with the UK Information Commissioner's Office (ICO).

To exercise your rights or ask us about your personal information, please contact support@caelvorne.co.uk. We will handle requests within the timeframe required by applicable data protection law.

9. Children

Caelvorne's website is intended for general use and is not specifically aimed at children. We do not knowingly collect personal information from children where we are aware that the person providing the information is a child.

If you believe that a child has provided personal information to us, please contact support@caelvorne.co.uk so that we can review the situation and take appropriate steps.

10. Keeping Your Information Secure

We take reasonable measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure. These measures include security controls relating to our website, payment processing, customer information and the third party services used to operate our business. While we take appropriate precautions, no online system or method of transferring information can be guaranteed to be completely secure.

11. Marketing

From time to time, we may send information about Caelvorne products, offers or other updates where we have the appropriate legal basis to do so. We will ask for your permission before sending marketing communications. You can stop receiving marketing emails at any time by using the unsubscribe option included in the email or by contacting support@caelvorne.co.uk. Where advertising or remarketing technologies are used, they will be operated in accordance with the applicable consent requirements.

12. Changes to This Privacy Policy

Our privacy practices may change as our business, website or service providers develop. We may therefore update this policy when necessary.

Any new version will be published on this page, and the Last updated date will be changed accordingly.

We recommend checking this page from time to time so you can see the latest information about how Caelvorne handles personal data.

13. Contact Us

If you would like to ask a question about this Privacy Policy, your personal information or your data protection rights, please contact us using the details below.

Email: support@caelvorne.co.uk
Phone: +44 7470 386627

Customer Service Hours